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Strategy and objectives


Continued profitable growth as part of strategy


Continued profitable growth by increasing market share in Kamux’s current markets

Kamux strives to continue its organic growth by increasing its share in all its current main markets in Finland, Sweden and Germany.

  • Opening of new car showrooms and increasing sales at existing car showrooms are part of Kamux’s growth strategy
  • Enlarging the company’s digital footprint is one of the cornerstones of the growth strategy

Offering an excellent customer experience

  • Kamux’s aim is to offer a best-in-class customer experience
  • Kamux wants customers to feel that the sales process is trustworthy and that the customer is served attentively from start to finish
  • Kamux’s aim is to continue the development of integrated services and to improve the service portfolio by introducing different integrated services on the market

Improving profitability

  • In Finland, Kamux focuses on improving its profitability by streamlining operations through constant development of its functions, processes and concept
  • In Sweden and Germany, Kamux focuses on growing its business by gradually improving profitability
  • Kamux aims to utilise benefits of scale to improve profitability, for example in negotiations with external partners
  • Kamux aims to improve profitability by introducing new integrated services

The commitment and motivation of personnel

  • A committed and motivated workforce is the key to success in the competitive automotive retail sector
  • Kamux organises regular training for its sales force
  • Through the incentive scheme, Kamux aims to align the interests of the company and its employees

Financial targets

    The company’s medium-term financial targets for 2019−2022 are:

  • Revenue growth of more than 10%
  • EBIT margin of at least 4%
  • Dividend payout at least 30% of profit

Kamux does not provide a short term outlook