Which country do you reside?

Which country are you physically present?



Access to the information and documents on this website is restricted for regulatory reasons. You are requested to review the following information and make the following confirmation each time you access this restricted information.


This website and the information contained herein are not intended for, and must not be accessed by, or distributed or disseminated to, persons resident or physically present in the United States, Australia, Canada, Hong Kong, Japan, New Zealand, South Africa or Singapore, and do not constitute an offer to sell or the solicitation of an offer to buy or acquire, any shares, rights or other securities of the Company in the United States, Australia, Canada, Hong Kong, Japan, New Zealand, South Africa, Singapore or any other country in which it would be contrary to the laws and regulations of that country.

These materials are not an offer for sale of securities in the United States. The shares, rights or other securities of the Company referred to on this website have not been and will not be registered under the U.S. Securities Act of 1933, as amended, and may not be offered or sold in the United States absent registration or an applicable exemption from registration thereunder.

Access to the information and documents contained on the following websites may be illegal in certain jurisdictions, and only certain categories of persons may be authorized to access such information and documents. All persons residing outside of the United States, Australia, Canada, Hong Kong, Japan, New Zealand, South Africa or Singapore who wish to have access to the documents contained on this website should first ensure that they are not subject to local laws or regulations that prohibit or restrict their right to access this website, or require registration or approval for any acquisition of securities by them. The Company assumes no responsibility if there is a violation of applicable law or regulations by any person.

This information is only being distributed to and is only directed at (i) persons who are outside the United Kingdom or (ii) to investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the “Order”) or (iii) high net worth companies, and other persons to whom it may lawfully be communicated, falling within Article 49(2) of the Order (all such persons together being referred to as “relevant persons”). Any investment activity to which this document relates will be only available to, and will be engaged in only with, relevant persons. Any person who is not a relevant person should not act or rely on this document or any of its contents.

By clicking on the link below, I confirm that I have read, understand and agree to comply with all of the restrictions set forth above and that my country of residence and current location is not the United States, Australia, Canada, Hong Kong, Japan, New Zealand, South Africa or Singapore or any other jurisdiction in which such a distribution or such access is unlawful.

I confirm I do not confirm
Strategy and objectives

Kamux’s strategy for the period 2021―2023

Kamux aims for an ambitious leap of growth towards nearly doubling revenue

Strong revenue growth defines our strategy, which aims for nearly doubling our revenue during 2021―2023. The market offers an attractive opportunity for expansion and growth. Profitability development during the strategy period is built on business growth and scalability.


Kamux’s vision is to be the number one in used car retail in Europe.

The company’s strategic focus areas are:

Omnichannel customer experience and services

  • We aim at seamless omnichannel service and the best digital purchase path on the market. Our customer service utilizes the strengths of our concept, such as cross-selling. Our customer proposition focuses on attractive prices and trust. We employ a customer-oriented approach in developing new services.

Efficient processes and scalability

  • We improve the efficiency of our processes and logistics and industrialize them. Going forward, we will open a fewer number, but larger new showrooms. We will further develop car inspection and other procedures related to cars. We will continue to keep our fixed costs low.

Utilizing data and leading with knowledge

  • Data and analytics guide sales, purchasing and pricing. We utilize data also in developing the customer experience especially in online shopping.

Developing capabilities and continuous learning

  • We develop our capabilities systematically to achieve our strategic ambitions. We invest heavily in personnel competence, continuous learning, and career paths at all levels of the organization.

Financial targets 2021―2023

Kamux’s medium-term financial targets are:

  • to increase revenue by over 20% annually
  • to increase adjusted operating profit annually and to reach an adjusted operating profit margin of over 3.5%
  • to reach a return on equity (ROE) of over 25%
  • to distribute dividends of at least 25% of net profits.

The Board of Directors of the Company estimates annually the balance between dividends to be distributed and funds to be used for Kamux’s growth and based on this assessment, makes a proposal on the amount of dividends to be distributed, which may for any single year differ significantly from the target level set in the dividend policy.

Outlook for the year 2023

In 2023, Kamux expects its adjusted operating profit to grow from the year 2022, when the adjusted operating profit was EUR 17.5 million.