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Operating environment and trends
According to Kamux’s estimates, as many as 45 million used cars are sold in Europe annually, of which approximately 19% are sold in Kamux's three operating countries. In 2025, Kamux estimates that approximately 706,000 used cars were sold in Finland, approximately 1.27 million in Sweden and approximately 6.5 million in Germany.
In 2025, Kamux’s operating environment was characterized by a major ongoing transformation in the automotive sector and persistently weak consumer confidence. Kamux estimates that the combined value of the market in Kamux’s three operating countries exceeded EUR 100 billion in 2025.
Used car retail trends
Service in digital channels
The digitalization of retail continues and consumers appreciate an easy shopping experience. The key factors in online service are the reliability of the service and a seamless customer experience between the online store, remote interaction and the showroom.
Digital channels and omnichannel customer service are in a key role in each of Kamux’s sales transactions. It is very rare for an entire purchase process to take place in the showroom only. In a typical transaction, the consumer finds a Kamux car online and has a discussion with the salesperson via chat, WhatsApp or phone. After interacting in digital channels, the customer test drives the car and accepts delivery in a Kamux showroom or in their own driveway.
Electrification of motoring
People have always had a need to move and transport goods. As awareness of environmental and climate matters increases, interest towards cars running on alternative power sources is growing. In addition to environmental considerations, lower costs of use are boosting consumer interest towards electric cars in particular. In addition, the electrification of motoring is promoted in many markets through legislation. Sales of cars running on alternative power sources is still limited by the higher price level compared to traditional combustion engine cars, long lead times, limited selection in some areas, shorter operating range than in combustion engine cars, the developing public charging infrastructure and potential challenges in home charging. Consumer interest towards cars running on alternative power sources is also significantly influenced by the public discussion on the benefits of different power sources as well as development of energy prices.
61.3% of the new cars registered in the EU in 2025 were hybrids or EVs, up from 51.6% a year earlier. Sales of petrol and diesel cars still form the majority of used car sales in all Kamux’s operating countries. The share of electric motors also continues to grow in the used car market. In 2025, hybrids and electric vehicles accounted for 18.0% (14.6%) of used car sales in Finland (cars sold by car dealers and private individuals, excluding imported vehicles), 23.6% (17.8%) in Sweden, and 14.3% (11.7%) in Germany. In Finland, as many as 38% (33%) of the used cars sold by car dealers were electric vehicles or hybrids (including imported cars).
In 2025, a total of 27% of the used cars sold by Kamux were electric or hybrid vehicles (including both plug‑in and non‑plug‑in hybrids), representing a 31% increase compared to 2024.
